Archive for the ‘Vintage Ephemera We Love To Collect’ Category

Collecting

Advertising has a long history. Long before there were pop up ads on the internet, commercials on the television and radio, merchants used print media to get their message across to the consumer masses. Just about any company that has or had goods of services to sell has advertised in a magazine at one time or another. Our past, is filled with a treasure trove of history and nostalgia from ads of yesterday from magazines and newspapers. Ads in magazines not only provided merchant communication with potential buyers, they were about American culture, times and changes.

Collecting Why Do People Collect Old Magazines?
Some of the most famous artist careers began through contracts with major magazine publishers over the years. Norman Rockwell was famous for many of Saturday Evening Post covers still highly collected today.
Labels are quite famous collectible ads, several of these ads are so vivid and detailed in color and design for their times, they are well worth collecting. In fact the early 1920’s had a great many old label ads without the advertising text. Several of these ads have been great for framing.
Collecting Auto Ads are a fun collection, with many of these old adds bringing about the vintage classics and reminding us of those good ol’ days along with some amazing differences in price ranges compared to today.
People collect old magazine ads that may be from a local company in their hometown, pieces of yesteryear to savor and show off to family and friends.
Antique dealears and collectors, look through old ads for specific products that will help them trace back original makers, prices, and even possibly determine actual dates and time eras of a product. Collecting
Historical References of life events and times can be discovered in old ads. These vintage ads talk to us, and share where we have been, and what is popular in our culture, what wars were going, what roles women played during specific time eras. Fashion, industry, appliances, etc. there is a whole woven fabric of American life and culture in America’s marketed ads of the past.

Collectors often gather old ads with famous movie stars, or important business people in them.

There are just as many reasons why we collect old advertisements of yesterday, as there is what to do with them when we purchase these precious memories. Collecting

The Coca Cola Ads
Coca Cola ads are famous for showing the happier times, gathering of friends, and sharing coca cola together. These ads are an art form of their very own. In fact, Coca Cola advertising had a very significant impact on today’s American culture. Before the Santa Clause ads became so famous, Coca Cola depended on producing ads of well dress young women to sell their product. There is a great deal of history involved with this company and I have provided links below for more historical information about Coca Cola’s advertising over the years.

Alana Morgaine
Alana’s Books And Magazines
Our Vintage Ads

Do you remember when the circus came to town? When the President came to town? When Elvis came to town? Even people that can’t remember are enchanted by the thought. Those days and those people may be gone, but small souvenirs linger on; the brightly colored posters, the stark and patriotic pamphlets, the ticket stubs that are frail from being clutched in excited hands. If you can close your eyes and imagine each momentous event, then you can see why people collect ephemera.
One meaning of ephemera is “something fleeting.” The other meaning of ephemera is “things designed for temporary use.” These things—tickets, check stubs, pamphlets, and posters—though designed to be temporary are ironically sometimes all that remains of important people, places, and events. Owning a piece of ephemera is literally like owning a piece of history.

Ephemera includes advertising materials, checks, bookmarks, brochures, cards, labels, letters, posters, tickets, photos, maps… Many people include baseball cards in the category, others say even publications like newspapers and magazines are ephemera as they represent bygone days.
If you are interested in collecting ephemera, or are already collecting, you can find pieces of ephemera hidden on cluttered tables at garage sales. They remain preserved under the glass of locked displays at antique malls.

For each type of ephemera, there is a dealer that specializes in it, and collectors that are looking for those dealers. As counter-intuitive as it may seem, modern technology is our link to the past. The Internet has made ephemera collecting easier than ever. You could scout a hundred estate sales and never find a rare program from the 1919 World Series, but type the words into a search engine and over 100 results will show you the way to the Holy Grail of your collection.

Alana Morgaine
Alana’s Books And Magazines
Our Ephemera

3
Jul

What is Ephemera?

   Posted by: admin   in Vintage Ephemera We Love To Collect

If you were to ask the question, “What is ephemera?” the answer you would get would depend upon who you asked. A researcher, archivist, librarian, collector and a dealer would all have different opinions about what constitutes ephemera. Ephemera is usually discarded quickly unless there is sentimental value attached.

If you look in a common dictionary, ephemera is defined as printed and written matter that is transitory. Examples of these are baseball or trade cards, tickets to a concert or a sporting event, greeting cards and postcards as well as a wealth of other materials that were created with a short term life in mind. Catalogs, store receipts and church programs are all considered ephemera as are personal letters.

The word ephemera is derived from the Greek word “ephemeral”, and it means things that last no more than a day. In our modern world, we create tons of ephemera on a daily basis. Ephemera is becoming recognized among scholars as a way to research and track popular culture through the ages. They are just finding out what collectors have long known, that ephemera contains important information about the daily routines and lives of the people who have come before us.

Collectors find worth in pieces of paper that were meant to be thrown away. A concert ticket can

recall memories of a youth that has long passed. A store catalog can contain goods and products that were considered the “must haves” for their time and the printed ads and posters can give us a peek into what our great-grandparents considered vital and meaningful at that time in their lives.

Ephemera is finding its niche among those who study social sciences. There was a survey that was done a few decades ago that identified 39 ephemera categories. They ranged from circulars for advertising to calendars of universities. Ephemera was once prized more by collectors than serious researchers and scientists, but more scholars are realizing the wealth of information that ephemera can offer. Ephemera is truly a window to the past of the common people as well as that of the elite and those who shaped history.
Alana Morgaine

Our Souvenir Ephemera
Alana’s Books And Magazines

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