Coca-Cola advertisements have always been unique and interesting. They have continuously followed current events and happenings across America and are, therefore, a rich source of cultural information. Coca-Cola is a classic example of an American icon. By collecting Coca-Cola magazine ads from their inception, you have a timeline of American history which is easily traceable. Few collectibles are as rewarding as vintage Coca-Cola magazine ads.

Earliest magazine ads
The first magazine ads for any product were in black and white, as when the process of adding color to paper came along, it was quite a bit more expensive to use. One of the earliest Coca-Cola ads featured a lovely young woman, smiling, dressed very nicely, wearing pearls, holding a glass that has the Coca-Cola logo etched on the side of it. The picture is framed by flowers along all four sides in a square. The message with the picture reads, “Delicious and Refreshing. Drink Coca-Cola at Soda Fountains and Carbonated in Bottles for 5¢.” This magazine ad was published in June 1904.

Coca-Cola is an all-American product and its Classic Coca-Cola beverage recipe has withstood the tests of time, even shaking off efforts to make an improved “New Coke” formula. The American public wasn’t having any of it. “Classic is better” and “Keep the original” were cries that could be heard from across the country, as well as around the world.

The American original
Coca-Cola is definitely an American original. The Coca-Cola Company is the world’s largest beverage manufacturer of non-alcoholic drinks. The product, Coca-Cola, was first introduced in 1886 by a pharmacist, John Stith Pemberton. The Coca-Cola Corporation was founded six years later, in 1892, by Asa Griggs Candler and it has been going strong ever since. The beautifully illustrated Coca-Cola magazine ads of the early days were published in many popular magazines, one of which was The Saturday Evening Post.

Coca-Cola has always reacted to events in the world and marketed their advertisements to special occasions, such as the Olympic Games, the Kentucky Derby, NASCAR sporting events, and Christmas, just to name a few; they are varied.

Santa Claus drinks Coca-Cola
Beginning in 1931, Coca-Cola came up with ads that pictured Santa Claus in one image that remained consistent throughout their magazine ads: a jolly, rather rotund fellow with a white beard in a red suit. Some people believe that Coca-Cola gave us the image of Santa Claus we know and love today. Before Coca-Cola’s ads, Santa Claus was pictured in a variety of ways, from tall and gaunt, to, admittedly, a little bit scary-looking. Perhaps Santa Claus, as well as the rest of us, has Coca-Cola to thank for his much kinder, gentler image. Some Coca-Cola impassioned collectors will tell you Santa’s suit is red because that is the color of Coke.

Successful marketing campaigns
A magazine ad from 1937 advertises Coca-Cola as “the pause that refreshes.” This was a great marketing phrase that was repeated often by the American consumer and it continues to be known today. That phrase is now synonymous with its intended product, Coca-Cola, which is the result of a very successful marketing strategy. Coca-Cola has enjoyed several successful marketing strategies through the years, many of which have played out through the ad pages of magazines.

Collecting Coca-Cola magazine ads is not only nostalgic, but historical and educational. You can learn a lot about American culture and society from collecting Coca-Cola ads published during the various time periods through which America has traveled. Coca-Cola has represented many of them, quite well. Coca-Cola magazine ads from the early years make wonderful gifts for any collector.

Alana Morgaine
Our Vintage Ads

A History Of Cola Marketing


Millions of nostalgic baby boomers can tell you in great detail about the amazing decade they grew up in, while generations before and after can only muse about that golden era. The 1950’s were a time of relative peace as the country rebuilt after World War II and the Depression and before Vietnam and the Social Revolution of the 1960’s tore it apart again. It was an idyllic decade full of icons that would change the face of pop culture forever.

Who They Were

America in the 1950’s is most often characterized by its nuclear families, by the American dream: a middle class father, a homemaker mother, one boy, one girl, and a golden retriever all standing on the lawn of their bi-level home and waving from behind a white picket fence. At the other end of the spectrum was 1950’s Hollywood: the movies, the music, and the unfading stars. This was the era of Marilyn Monroe, Bette Davis, both Hepburn’s, and Sandra Dee. It was also the era of Elvis, James Dean, Marlon Brando, and Jimmy Stewart.

And somewhere in the middle were the teenagers, staging the most non-violent rebellion this country will probably ever see. The squares in their ruffled dresses and white evening jackets. The teeny boppers watching the Mickey Mouse Club and leaning close to their black and white TVs for American Bandstand. The greasers sitting in their hot rods at the drive-in.

What They Wore

Women with prim bobs or permanents vacuumed their homes in kitten heels and short-sleeved A-line house dresses, tying on frilly white aprons to start dinner. Men wore creased slacks, sports jackets, and starched white shirts. They belted their pants high and slicked their hair back or to the side. Meanwhile, the teenagers of the 50’s were branching out. The girls wore pageboys and beehives, swinging their poodle skirts and tapping their saddle shoes while the boys got flat tops or greased their hair into pompadours. James Dean set the tone for young male fashion with his white t-shirts, motorcycle jacket, and dark denim jeans rolled at the cuff.

What They Saw

Some of the greatest movies in cinema history were first seen at nickel theaters in the 1950’s. This decade saw the birth of the American thriller via Alfred Hitchcock and simultaneously the introduction of foreign films via Japanese legend Akira Kurosawa and Italian visionary Federico Fellini. It was also an era rife with romance and music. American Bandstand and Ed Sullivan were two of the most popular shows on television, Gene Kelly was “Singin’ in the Rain,” and Bing Crosby filmed “White Christmas.”

What They Did

While the 1950’s were considered a peaceful time, the foundation for great change was being laid. The Beatniks were writing about an alternative society. Rosa Parks refused to move to the back of the bus. Young women were preparing for a sexual revolution. Trouble was brewing in Vietnam. Oblivious to it all, the middle class 1950’s family was barbecuing on a Saturday afternoon. The father turns the burgers. The mother puts a checkered cloth on the picnic table. The daughter is on the lawn with her hula hoop, and the son is bouncing up the sidewalk on his pogo stick. This summer they will take a trip to a new theme park, Disneyland.

Alana Morgaine

Alana’s Cherished Treasures

6
Jul

Collecting Old Buttons

   Posted by: admin   in Collecting Vintage Buttons


Who would want to keep a pile of old buttons? It’s a valid question with an easy answer. In the past buttons weren’t mass-produced like they are today. It took someone with skill to craft a button and there was a lot of work involved. Because of this, you might have thrown away your old jacket, but you definitely would have kept the buttons. Before you knew it, the buttons on your son’s new jacket were a hundred years old and suddenly worth keeping.

Collecting old buttons can be a neat way to securely fasten a bit of history into the present day, so to speak. There are some avid collectors of buttons.  There are as many different types of buttons as there are people who’ve used them. (Not quite- but you get the point). There are metal buttons, ivory buttons, wood buttons- even buttons made of vegetables.  The vegetable buttons were made from the tagua nut and considered the “environmentally friendly buttons”.

There are buttons that were used in the military called “military buttons“, cloth buttons, glass buttons and even shell buttons. There are so so many different styles, types and materials used in button making that it seems almost endless. What an amazing journey for the button collectors who take this stuff very seriously.

One especially beautiful type of button that I love is the Moonglow Buttons. These buttons are made of glass and usually have some sort of design in them. Moonglow were introduced to us from West Germany around 1953. You don’t see a lot of these much anymore since a lot of the glass buttons have been replaced by plastic ones.  A Moonglow button has some clear glass colorless glass over the top of each one.  Some people still have these made for them from W. Germany.  These come in all kinds of shapes and sizes and really neat to look at.  Can you imagine using glass buttons on our clothing today?

Wood buttons, another popular button, made from a variety of different type woods.  There are what seems like endless types of buttons to collect and button types.   Your button collection can be full to the brim with beautiful and different buttons! But what do you have?  How rare is it?  What is it made from?  How do you sort your collection? Lots of research out there on various buttons, styles and types which include a little history on their makers.  Well worth checking out some of the links below related to buttons.

I definitely  can understand the  avid button collectors out there, these are some beautiful little pieces of artwork and history!

Here are some resources for our button collectors

Antique Button Collecting

Button Collecting A Life Time Voyage Of Discovery

Alana Morgaine

Our Vintage Buttons

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